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BETWEENNESS
(Stationery Project)
Through Betweenness we have designed our own manifestation for conveying – as a creative studio – our philosophy, our passions, our curiosities and our needs whilst honoring quality and craftsmanship.
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Betweenness is for us the concept of connection. The space between and the togetherness that unites one subject to another, finding the links, the common threads and the tessellations.
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This journey begins through a stationery set, itself a homage to our appreciation of words and dedication to communication,
art, tradition and writing.
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The exercise of writing on paper, converting thoughts into a physical expression, bestows on words an air of permanence which we look to both celebrate and elevate.
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Each stationery set, three in total, offers different paper formats, from cards to writing paper, all with their respective envelopes.
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Each set is also wrapped in a different fabric, meant as a portrayal of something more permanent and deliver a new function after packaging: being a napkin, placemat, flag or handkerchief only some of our intended ideas.
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Printed on these different fabrics are images collected from out personal travels and explorations, thus connecting physical places to abstract ideas through imagery of a fruit, the sun, the sea, a feeling...
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The brand is defined every season by our personal life and experiences on traveling and moments we feel inspired by a
collection of photos and poems.
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Sustainable, enduring products in collaboration with cross-disciplinary experts who share our philosophy.
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Photos by Adrianna Glaviano
https://savvy-studio.net/en/projects/betweenness-stationery-project