NIKE BY YOU
GZ HOOP 

CITY OVERVIEW
GUANGZHOU ALWAYS HAS A VERY GOOD BASKETBALL ATMOSPHERE.
BACK TO THE 1960S, EVERY PRODUCTION TEAM IN GZ HAD ITS OWN LIGHTED BASKETBALL COURT 
WHICH IS UNIQUE IN THE COUNTRY.
IN THE 1980S, GZ WAS ONE OF THE CITY THAT WAS ABLE TO WATCH NBA GAME
VIA HK TV CHANNELS AND REACH NBA CULTURE IN MAINLAND CHINA. GUANGZHOU HAS 7852 BASKETBALL STADIUMS, BASKETBALL COURTS AND THREE-PERSON BASKETBALL COURTS, AMONG ACCOUNTING FOR 42.45% OF THE TOTAL NUMBER OF SPORTS VENUES IN THE CITY.

INSPIRATION
THROUGH THE NIKE SHOEBOX / APPAREL LABELS AS AN INSPIRATION AND DESIGN APPROACH TO CREATE THE HYPERLOCAL GRAPHICS, ALSO REPRESENT THE BASKETBALL AND SNEAKER CULTURE OF GUANGZHOU CITY. 




HANGOUT
BASKETBALL JOURNEY
INSPIRED BY THE LOCAL BALLER HANGOUT AFTER PLAYING BASKETBALL, CREATE A GRAPHIC THAT INTEGRATES THE "BASKETBALL, SODA PLASTIC BAG” TO REPRESENT THE LOCAL BASKETBALL JOURNEY.
​​​​​​​​​​​​​​



MY FIRST SNEAKER
SNEAKER HEADSTREAM
DUE TO THE XIHU ROAD IS THE SNEAKER HEADSTREAM OF GUANGZHOU CITY, INTEGRATE THE XIHU ROAD ELEMENT TO CREATE A "第⼀一双球鞋" GRAPHIC AND PORTRAY LOCAL MEMORIES OF SNEAKER CULTURE.


TIANHE NO.10
BEST PLAYER’S COURT
GZ BB LOVERS POSITIONED BB COURTS OF TIANHE SPORTS CENTER AS THE BB MECCA AND IT IS SPONSORED BY NIKE FOR YEARS. ALSO, THE BEST PLAYERS IN GUANGZHOU WOULD PLAY AT COURT NO.10 AND MAKE THIS COURT SO FAMOUS. SINCE THE COURT HAS
BEEN DISMANTLED, WE WOULD LIKE TO CREATE A GRAPHIC OF “天体10号场” WITH HOOPS ELEMENTS AND THEY CAN CHOOSE TO CUSTOMIZE THEIR NAME AND YEAR TO PORTRAIT THE LOCAL HOOPS MEMORIES THAT REPRESENT THE BEST PLAYERS IN GZ




穿针
NOTHING BUT NET
“穿针” MEANS "THREAD A NEEDLE" 
WHICH ALSO MEANS "NOTHING BUT NET" IN THE LOCAL BASKETBALL COMMUNITY.​​​​​​​



插花
CROSS OVER
“插花” MEANS “FLOWER ARRANGEMENT" 
WHICH ALSO MEANS "CROSS OVER" IN THE LOCAL BASKETBALL COMMUNITY.​​​​​​​




锄樽
DUNK
“锄樽” MEANS “HOEING THE HOOPS" 
WHICH ALSO MEANS “DUNK" IN THE LOCAL BASKETBALL COMMUNITY.​​​​​​​



NBA Flagship Store 
in Guangzhou City




NIKE BY YOU → GZ HOOP
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NIKE BY YOU → GZ HOOP

NIKE BY YOU/CZ HOOP INSPIRATION THROUGH THE NIKE SHOEBOX / APPAREL LABELS AS AN INSPIRATION AND DESIGN APPROACH TO CREATE THE HYPERLOCAL GRAPHIC Read More
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