Extending life span is rooted deep in the human psyche. Over history, people have chased the illusive goal of living longer through pills, potions, and fountains of everlasting youth. According to scientists the capacity of the human body currently reaches its limits
at around 115 years old. But what if it was possible to reach that outer edge?

 

Centaura is a longevity company that aims to prevent and reverse aging, keeping people healthy and functional both cognitively and physically. Based in Zurich (Switzerland), Centaura develops a new dimension of life extension systems that significantly improve human health-span and may dramatically change the course of human life already in the nearest future.

 

ARENAS®lab was assigned to develop a new brand platform, tone of voice, visual identity, as well as a product line for Centaura to ensure a holistic approach to all brand touchpoints in order to achieve a preference among the target groups. As Centaura builds a new future, the brand image will align with its stated goals throughout the entire lifecycle.