"Come for the winter, stay for the summer" is a common phrase in the ski town of Breckenridge. In order to reach a new audience and introduce potential guests to the many enticing aspects of summer in the mountains, I worked with our team to create the concept, design and content for this campaign. We centered the concept around the idea of packaging activities with lodging -- a concept common in the hotel industry but less utilized by vacation rental properties like those represented by VisitBreck. 

We invested heavily in direct mail marketing to qualified leads in our target feeder markets, coupled with supporting materials like emails and digital display ads, which resulted in increased summer bookings and general heightened brand awareness.