art concept
It is common for every American home to have a family room, that is, a family room. It was in this place of the house that everything started. A place where we can get comfortable, watch a movie, eat, play, rest, cry, have fun, talk about any subject, be who we really are ... It is a cozy, accessible and safe place.
Based on this, the visual identity has the mission of translating the warmth of this place, the union of people through colors, typography and symbolism.
The symbol was inspired by the minimalist concept of address, a place where people can worship and feel the presence of God in freedom and can feel welcomed as part of the family, of a unique community.
Inbound marketing
Strategic Content Planning for Social Media + Creation of materials and strategy development
Strategic Content Planning for Social Media + Creation of materials and strategy development
Visual identity of social media
Main goals:
- Increase engagement;
- Brand repositioning. No longer a person but now a company;
- Attract the ideal audience
- Increase engagement;
- Brand repositioning. No longer a person but now a company;
- Attract the ideal audience
The Content was organized in 5 major areas through the created color palette.
- Institutional
- Women
- Men
- Teens
- Kids
- Women
- Men
- Teens
- Kids
Buyer Personas
Personas are created to help brands better understand who the customer is and what he needs.
