Context
Inside out (De Dentro para Fora) is a project created by Gabriella Neri, life coach and behavioral profile analyst at Febracis (Integral Systemic Coach).
The work has the mission of transforming women through consultancy and behavioral analysis that analyzes points such as: emotional intelligence, self-knowledge, self-esteem, human development, career, mindset, self-love and personal development.
All of this has the consequence of the transformation of life that leads to success, mental health, personal growth and happiness, both professional and personal.
The challenge was to develop a visual identity for the life coach and behavioral profile analyst that would bring a strong, unusual, simple symbol and above all conquer the public's trust and attention.
Concept
The symbol is the abstract union of the letter "D" from the inside with the letter "F" from the outside, which together form a heart, where the real transformation begins. The symbol starts closed and ends open, bringing the connotation of a heart that is closed and at the end of the process it opens up to new possibilities and opportunities that life has to offer through self-knowledge.
color palette
One of the elements that most expresses the personality attributes of any brand is the colors. And the chosen colors reflect the transition of emotional phases that every woman goes through daily: happiness, sadness, anger, melancholy, fear and many other feelings represented by 5 main colors.
Just like real life, colors have both positive and negative stimuli and here this concept is applied, with both sides being possible to work on the visual identity.
The colors chosen are directly related to the feeling zone to which they belong. And they are worked together, separated, mixed, in a way that translates the type of feeling that is being applied to the content.
