By creating a strategy and messaging architecture surrounding possibility vs. what could be lost or sacrificed, we rebuilt the brand from the ground up.  With the Powering Life Possible platform, we created a new logo that celebrated the brand’s scientific approach to weight loss and then surrounded it with stories and a visual language to portray the power of possibility. To appeal to a more modern sensibility, we recreated the packaging of every one of their 200+ food products.  We redesigned their website to make the power of possibility iconic for the brand and celebrate the good health and sense of optimism the protocol enables.