My time at Hearst was comprised of three main areas of interest: UX and interaction design for iPad titles of magazines; iPhone UX and interaction design for travel and hospitaility clients of the company's in-house agency; Analytics and Trading Desk sofware platform architecture.

The body of work in this project folder is for the aforementioned iPhone component. Here, my efforts were focused on the hotel and resort space. My philosophy was to take elements of the guest experience that previously occured 'in-house," and lift them out of the physical location and onto the smartphone.

I suggested leveraging the strengths of the most commonly used native iPhone applications to connect the mobile UX directly hotel expience, as opposed to merely the placing reservation.  The goal was make guests feel as though they were actually in the hotel, even when they were not.