The Fiat range grows bigger with the addition of the brand new 500L Sport. 

On the trail of the traditional 500L, the vehicle maintains its family-car features, 

but a new sporty set-up makes the perfect twist for those young dads who won't settle for the boring looks of common station-wagons.  

The request from brief was a multi-subject copyhead featuring the vehicle.

Something to highlight the bold attitude of the car with an ironic and witty tone of voice.