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design–mind / IDEO U

design–mind is a collection of ever-changing and growing mindsets, used to navigate everyday design challenges.

This project emerged while studying creative collaboration and leading for creativity at IDEO U.
The following key visuals are used as a graphic reminder and a projection of the mindsets.

Mindset 01 Listen

Listen carefully. 

Get to know whom you’re designing for and collaborating with. Listen to their ideas, worries and wishes. 

Understand and acknowledge the struggles and lookout for opportunities.
Mindset 02 Look out for alternatives
Keep looking beyond the first solution. 
Stay vigilant for new opportunities to approach the same problem. 
How are they different? How do they compare?
Offer new perspectives and be ready to walk different paths.
Mindset 03 Trust

Contribute to the creation of a safe space where everyone is welcome. 

Foster a culture of curiosity; ‘not knowing’ something is an opportunity to explore instead of a reason to be ashamed.

Open and honest conversations.
Mindset 04 Share your knowledge

Showcase your skills, teach others how you do it and talk about the process. 

It will help others grow and boost your know-how forward.

Knowledge is more valuable when it becomes part of the community.
Mindset 05 Visibility

Speak up. 

Talk about what are you doing, how are you doing it and why are you doing it. 

Show the importance of your work and figure out how it influence others and how can it be part of your motive.

Build a design culture
Mindset 06 Systems

Capture and analyze patterns. Look for repetitions. 

Design in components. 

Make it worth the effort and come up with tools that can be used across the team.

Create systems and flexible toolkits.
Thanks for reading the project.

Let's keep the conversation on twitter: @ramsescabello

All of the photographs are taken from Unsplash
design–mind / IDEO U