AquaVida
8-in-1 Essence Logo + Bottle Packaging
Discovered by an aquarium enthusiast with a brilliant mind for business, AquaVida Aquatic Essence is a powerful product that makes fish care so much easier for aquarium keepers.
The idea of the logo is to promote the prospering of fishes by providing them with an energetic boost via the serum. The client is looking for something that looks graceful but at the same time gives out a powerful feel. We decided on the colour gradient of green to blue to represent the plants and water in an aquarium.
We knew the bottle and label should be water-proof as users would use it around aquarium tanks, especially during water changing. We decided that a white, clean look would be applied to the bottle design as to make it stand out from a myriad of colourful packaging. Taking a page from cosmetic packaging, the product should exude grace -- it is as much an essence as it is a water purifier, where clean and clear is the ultimate goal.
