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HEYSONG X ESLITE
Packaging
誠品X黑松沙士限量聯名瓶
誠品在誠品人全新APP上線之際,推出與黑松沙士合作的限量版聯名瓶,只要下載新版APP抽獎,就可於門市隨機換取。
我們受邀進行瓶身設計,但設計之前,我們想先了解到底什麼樣的瓶身視覺是願意讓人們下載APP並分享?設計概念,是從分享出發,而往源頭回溯。最後我們找到一種打從內心想要分享給他人的心情,而這直接且純粹的心情,就是開心。我們選擇花與花瓶的物件,來營造最簡單快速、可直接感受進而分享的快樂心情。
視覺風格上,以現代幾何元素勾勒出活潑的想像空間。兩款瓶身視覺意象分別是:黑松款/花:追逐夢想的熱情之花。誠品款/花瓶:美好生活的實踐場所。
瓶身設計共有2款花、2款花瓶,可以跟朋友們疊出4種不同的搭配。喝完擺在桌上,看了也開心~

H​​​​​​​EYSONG X ESLITE
Share the Happiness
Eslite and HeySong team up to develop a special package of canned sarsaparilla with limited edition, to give to people who download the new eslite app as a gift, in order to increase the app download number.

We got invited to design the package system. But before design, we try to discover what kind of visual will make people download the app and share with others? From the concept sharing, we try to dig out the source, and at the end we find out the most direct and pure emotion that you want to share with others is happiness. 
We use the modern lines, geometric elements to design the flowers and vases, which represent the 2 brand’s essential spirit: the HeySong flowers show the passion to purse the dream and the Eslite vases show the possibility of making life beautiful.
HEYSONG X ESLITE
1.1k
7.2k
51
Published:

HEYSONG X ESLITE

1.1k
7.2k
51
Published:

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