McDonalds College Collaboration (Concept)

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For this promotion we are attempting to collaborate with local colleges and to narrow in on a select market. This Happy Meal will be a completely different product called the College Meal. This meal will be directed toward college students and campuses. The concept behind this is providing real nutritional food for a low price and to make it quick to obtain as well as easily accessible to those who otherwise wouldn't have time to stop and eat.

This is done by collaboration with the universities based off the city the McDonalds is located in, also by creating deals that promote to students the value of the meal combined with the low price. Price is the #1 factor for students who are basically living off little to no income. With this meal we will stand out from all the other fast food competitors by having benefits that cannot be beat. These benefits will include a pick and choose type deal from a selection of the most popular items on the menu. Along with a meal the student will receive reward points, coupons, and a koozie or a lanyard. This is a deal that will get any student dining on a budget's attention.

College Meal Box