Typography needed to be clean, readable, crafted, classic looking but with a modern twist (as these characteristics are the most evaluated at KernedOwl)
A slab was chosen for the titles as the perfect bridge between the old, classic serif and a modern, contemporary sans. It also helped achieving a regal, strong feeling
For legibility sakes, a modern, stepping forward sans was paired - with squared proportions to convey the solid foundations to the brand.
Surely, the combo looks particularly outstanding in the portrayed invoice - making even the paying moment a beautiful breeze