Fractal. Identity for a international translation services startup

Fractal is a project born of a need to manage, organize and put in contact clients with a database of translators worldwide. Its aim is to provide any client with an appropriate translator for any language in both tone and content.

When they contacted me they wanted me to create a Brand and Visual Identity for them that would successfully underline their values, making them stand out from their competitors.

I decided to focus the aim of this design process on their exquisite professional approach to every translation work: they choose the translators according to their previous professional experience to find the best possible match in terms of tone and attention to detail.

In the design process of the Fractal brand I played with the goal of a brand that could convey a feeling of internationalism, first by sketching around the city skylines over the idea that every modern city has something in common, around maps, and I finally went for the simple circular shape of the world as the cradle of all human languag