Copa Coca Cola. Identity, Logo for a Youth Soccer Championship sponsored by Coca Cola

Coca-Cola Cup Spain project promotes physical activity and a healthy life style amongst the youth through a professional soccer competition where the brand core values such as brand love, engagement, fun, and friendship are developed.

The Coca-Cola Cup design springs from the intertwining of concepts inherent to the brand. This interlining has a goal: make people fall in love with the project by working on Coca-Cola’s values.


The logo is framed by a hearty brush stroke. The imagetype of the Cup’s C is formed by the union of the ascending and descending lines from both C letters forming the timeless Coca Cola logo.


The imagetype’s lines are inebriated with vitality. Through them I can clearly see the footballers’ game, and beyond, an adolescent, a kid playing with a soccer ball. The same image I have witnessed so many times since my early childhood.

Copa Coca Cola
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Copa Coca Cola

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