Felix Lill. Visual Identity, Advertising Consulting, and Web Design
Felix Lill is an international journalist and author. Although he was born in Germany, for more than ten years he has only been a visitor to his hometown. During this time, he has reported from some 40 countries, and for the past four years he has focused on Japan and East Asia (although projects continue to drag him into Latin America).
He needed a website capable of displaying his work in the eyes of a wide international audience: German, Japanese, French, Spanish, English, North American and South American media.
He needed a website capable of displaying his work in the eyes of a wide international audience: German, Japanese, French, Spanish, English, North American and South American media.
Félix works in collaboration with many other journalism professionals, he conveyed to me his need to have a low-profile Visual Identity to help him promote his professional brand without letting his large amount of academic work and awards alienate possible collaborators.
The solution was the development of a minimalist and easy-to-read visual identity and website, capable of standing out in the saturated visual environment of digital media, but also able to stand aside to let his work speak for itself.
The Identity had to be able to adapt visually according to the 5 languages in which the web is translated, and transmit the humble and professional personality of Felix through the narratives of each portfolio stories.
Through Identity development, I also designed collaterals for use in print media and business cards in order to convey Felix's readiness for multilingual work.
