CFC developed Fillvoid’s brand identity and package design in collaboration with AMORE PACIFIC. Fillvoid, which aims to become a sensory lifestyle brand, is a compound word of Fill and Void, meaning that empty spaces are filled with fragrance. 

There are 3 keywords: 
Synesthesia, Oil Specialty, Rich

The characteristics of the oil formulation are incorporated in the logotype, and the rich and deep scent is expressed through the graphic developed while imagining the feeling of floating scent particles. 
Fillvoid BI & Package Design Dev.
2020
Client: Amore Pacific
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Project Team
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Amore Pacific
Project Management & Design Implementation
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CFC
Brand Identity & Package Design Dev.

Art Direction & Design: Charry Jeon
Design: Nara Yoon, Yoonji Nam
Assist: Minsun Lee, Jeongmoon Choi
Photography: Kiwoong Hong


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Fillvoid
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Fillvoid

Fillvoid, a sensory lifestyle brand Branding & Package Design
1k
12k
53
Published: