DEVELOPING THE NEAR ZERO ICON
Near Zero is about progress. The best way to achieve meaningful results is to bring great minds together in order to move the best ideas forward. When Dave Taylor and I took on the project we immediately set a goal to capture the idea of this conversation as well as illustrate its' progressive nature. To achieve this we used the convergence of two face icons forming an arrow. Using the finished icon I created a custom typeface, process illustrated below.
Grace had out grown its old information systems and aesthetics. They needed new branding to position them as the powerful, helpful, credible community resource they had become for donors, faculty, and of course, caregivers and those fighting cancer.
CHOOSING THE RIGHT ICON FOR GRACE
One of the challenges in this project revolved around finding the best way to represent GRACE using a medical icon. GRACE needed something accessible yet authoritative. Many options were generated the three below were among the top four options presented to the GRACE team. As a result of our discussions with the client we chose the serpent and staff symbol for it's rich history and ease of recognition.