Miniem is an honest, minimal and playful baby brand. I loved designing and creating brand and its packaging. We were tasked to go to a thrift store, choose something there and give a forgotten item some new life with new packaging and branding. I wanted the onesies I found to live in an accessible, and spirited brand that would catch anyones attention sitting on a shelf. These onesies are a necessary basic for parents and babies and can be easily picked up off the shelf.