means flower in Sanskrit. It's a homegrown brand, which grown or produced in one's own garden.Very local, truly humble. It’s not all about the vegetables, Puspita will develop its brand to be commerce, to invite the local community to have a market there.
The main colour of orange, is the colour of tropics, with the fusion of energy and joy. The colour orange stimulates activity and our ability to socialize, as the main vision to blend with the local community. We use this colour to stand out between the greens, too.
After Another Design
Visual Identity for Puspita Homegrown © 2020
Art Direction: Hendri S.
Graphic Designer: Hendri S.
Editor: Utari A.