[ TOTAL PARTY GUILD ] a D&D Podcast
[ Total Party Guild ] is a Retrowave-inspired, modular, Live-play, 5th edition Dungeons and Dragons Podcast. Our mission is to produce an improv-style comedy podcast, where the hosts play Dungeons & Dragons.
[ Total Party Guild ] is set in a highly-magical, but medieval-style universe. There are a lot of elements in the world that produce neon and light effects.
Since this is an underlying theme, Retro & Neon are the main influence for the brand. The Logo & podcast album covers are reminiscent of Neon Signs.
Propaganda-Style Promo Posters
The world we built for the [ Total Party Guild ] podcast idolizes heroes and have a continent-wide union called the Adventurer's Guild, or just "The Guild." The members are generally admired & respected.
For our pre-release hype campaign, we unveiled a series of propaganda-styled posters that tease the neon and a bit of backstory for each silhouetted character.
Twitter & Reddit Marketing Assets
We composed a Social Media Strategy that alternates between simple conversation starters and slightly more complex fun images that contribute to the community. Our blog posts with the highest traffic can be linked directly to the corresponding Pinterest post. The day of posting on Reddit are always accompanied by a spike of downloads
Examples below include our Valentine to the community, an inside joke about Charisma being the skill of Love. Next we've created fun tools for generating unique, in-game items and writing prompts.
Below those are some examples of thematic conversation starters for engaging the twitter community
Twitch Overlays & Custom Panel Assets
[ Total Party Guild ] has expanded into the streaming community, creating themed graphics to represent their overall style. This includes Offline Screens, Overlays for OBS and custom images for information panels to drive traffic.
Video Overlays for Youtube Videos
Between Twitch Exports, Podcast Audio-Only & our weekly promo videos, Our Youtube has an attractive, and on-brand, custom thumbnail gallery
Weekly Promo Videos Made in After Effects
[ Total Party Guild ] creates a weekly promo video with a featured clip from each episode, created with captions and using brand colors to indicate different speakers. These are most popular on Facebook & Twitter.