Experiential Marketing
Mayo Clinic Sports Medicine at Super Bowl LII
Mayo Clinic Sports Medicine utilized their downtown Minneapolis high-tech facility to engage with local youth athletics during Super Bowl LII. The weekend's message was strong: A lot goes into the results athletes see in competition--training, diet, mindset, physical health and even resting and recovering. It's a comprehensive game plan executed by a deep roster of experts.
GMR and the Mayo Clinic Sports Medicine team created a unique set of stations that combined classroom learning, hands-on performance training, nutrition guidance and even a glimpse into the world-renown technology used on professional athletes to prefect their performance. Overall, the weekend was a once-in-a-lifetime opportunity and an experience like no other.
