URBANIZE.
objective
objective
To choose a problem and a conceptual design solution that visually communicates through a hypothetical brand. This brand is accompanied with a set of deliverables that range from informational, retail and promotional materials.
approach
The US Center for Disease Control says one in three Americans are obese and only 25% of adults consume the recommended five servings of fruits and vegetables a day. Growing up in Arkansas and now living in San Francisco, I noticed the extreme lack of space. I created One Seed—a brand that promotes indoor gardening to urban residents. The company paves the way for a much healthier lifestyle for a fraction of the cost compared with organic local farmers. Provided that the right tools and education are given to start.
(AAU-graduate)
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This project is for GR 620 Visual Thinking class in the Graphic Design Graduate School of Academy of Art University. Some elements in this work may use purchased photos and Internet image resources. The copyright of those elements belongs to the original authors and are credited.
