MADELEINE HETTICH / ILLUSTRATOR, GRAPHIC DESIGNER, WRITER
GREY INTERACTIVE TREASURE HUNT
ILLUSTRATION / BRANDING
_
The treasure hunt was conceptualized to be an interactive branding experience. The intent was for fans to engage with GREY by playing through a series of puzzles about the brand. By completing all three, fans received a discount code for GREY's skincare line.
The treasure hunt itself follows a man whose deceased grandfather left him a series of clues to the location of the mysterious GREY skincare.
The final story was posted with animations done by David Romo
You can watch it here
_
