Splinter Cell: Blacklist press event invitation design.
The event itself was to play lasergame matches against a proffesional lasergame player (aka Sam Fisher, the main character in the actual game). The idea for the invitation was to make a military briefing for the dutch press, with the information they need for the 'mission'. Including a mini-map and coordinates for the location of the event.
To find out the exact location of the event, you've had to type in the given coordinates into google maps.