Client → Necia ✦ @necia____
Description
Necia is a Colombian virtual store of beauty and personal care products. This brand wanted to get into the market with an unusual communication for this segment.
Magic
Working with the brand, we found out that the sentence “Cheers” was a set of concepts that allowed us to speak about personal care *health* and also about having fun, *drinking a glass of Sangría*. This was the basis to build the brand's main concept and the idea to launch the campaign.
→ Art direction | brand identity | design | set design | campaign direction
Graphic setting
We wanted to build a brand with a wide range of colors and risky combinations to mix them with editorial photography.
→ The result is A young, risky and colorful brand. So saucy*
✦ Necia stands for naughty
Team
Juan Sebastián Carvajal | Art Direction and design
Alejandra Callejas | brand manager
