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Paddy Power - "Positive"

Paddy Power "Positive"
Two weeks from brief to broadcast, this COVID-safe shoot was helmed by double Oscar-nominee Peter Cattaneo, fronted by all-round legend Peter Crouch and abetted by model, businesswoman and Strictly champion, Abbey Clancy.

The Premier League 20/21 season promises to be the most topsy-turvy ever. Empty stadiums, ridiculous schedules and a swathe of new rules and regulations to contend with. But rather than ruining the season for the fans, it's precisely this unpredictable nonsense that keeps the faithful hooked on the beautiful game. Listing out all these new restrictions, Crouchy can still see a silver lining on every cloud. And as he rightly says, football doesn't change for anyone.
Originally, this was simply a poster brief. But the client was so pleased with the poster concepts, they decided to add TV to the mix. Then they offered us Peter Crouch and Abbey Clancy and within 2 weeks we were on air.

There were 4 posters in the campaign. Others that didn't run are shown here too.
I'd love to say the Arsenal and Spurs placements are real, but they're just mockups.

Paddy Power - "Positive"
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Paddy Power - "Positive"

Published: