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    Since 2011, Larsen and VMware have partnered to create customized, high-impact experiences for VMworld — an event that attracts over 20,000 atten… Read More
    Since 2011, Larsen and VMware have partnered to create customized, high-impact experiences for VMworld — an event that attracts over 20,000 attendees annually. See how creating an immersive and extraordinary experience can help turn loyal customers into brand advocates. Read Less
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Defy Convention – Brand Design for VMworld 2013
 
With more than 20,000 attendees, VMworld is the largest global IT event — bringing together professionals from around the world to share ideas, strengthen relationships, and master VMware products.
 
Larsen created the powerful 2013 event theme Defy Convention to engage attendees and challenge the way they think about and manage IT. To support the verbal theme and VMworld’s unconventional approach, Larsen created visual guidelines, illustrations, and digital assets inspired by street art. These elements were used to design key event communications including the VMworld website, XXL banners, digital signage, name badges, t-shirts, and more.
 
 
Verbal Theme and Visual Look-and-feel
 
 
Heroes Illustration
 
 
Motion Graphic for Digital Signage
 
 
Website
 
Projection for General Session's Stage
 
Event Theme on Conference's Main Entrances
 
Themetic Banner
 

Directional Banner and Digital Signage
 
Splash Screen for Workstations
 
Attendee Badge and T-shirt
 
 
For business inquires, please contact Lisa Berlin: l.berlin@larsen.com