MARMITECH
_The concept
Thinking about an increasingly connected world where successful companies are applauded for innovation exploring questionable underemployment as it was centuries ago, I came up with this idea (which is already starting to be tested by some companies) that couriers could be drones pilots. And that the main demand would be for lunchboxes. Then came Marmitech.
Thinking about an increasingly connected world where successful companies are applauded for innovation exploring questionable underemployment as it was centuries ago, I came up with this idea (which is already starting to be tested by some companies) that couriers could be drones pilots. And that the main demand would be for lunchboxes. Then came Marmitech.
_Motion Design and References
As it is a not-so-distant future, with fewer people needing to go out to the streets, it was inevitable to use visual references such as Bladerunner, Cyberpunk aesthetics and futuristic games. From this, came the possibility of paying homage to some mentors and events that guided me on this journey as an art director and motion designer.
_Branding
_HUD
_Making of
The process was basically modeling, texture, lighting and animation of the camera and drones on Cinema 4D. Animation of panels and post production on After Effects. Using elements drawn on Illustrator like the Marmitech brand and others on Photoshop, like the tag on the wall, using a hand sketch as a base., using a hand sketch as a base.