Kee is the logo of a chinese massage clinic.

Concept Brief:

Logotype: -“kee” means the “energy” in chinese language.
                   -The massage attempt to open the body's defensive and get the energy moving in the meridians and the
                     muscles.
                   -The typeface used gives the impression of chinese letters.

Emblem: -The massage in general works on points in the body, each point in the massage is related to an
                  organ or a part of the body, so the emblem comes to illustrate the idea of point that affects another point.
                 -And to give the chinese spirit, i worked on the shape to looks like the “yingyang” symbol
 
 
Sublogos
 
Reflexology is an alternative medicine involving the physical act of applying pressure to the feet, so the sublogo illustrates a foot.
Tuina is a form of Chinese manipulative therapy often used in conjunction , so the sublogo illustrates a joint.
Accupressure is an alternative medicine where physical pressure is applied to acupuncture points, so the sublogo illustrates acupuntures.
 
pamphlet
Poster
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Kee massage clinic
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Kee massage clinic

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