Prospect is a specialty coffee roasting and retail company started in 2014 by brothers Blake and Derek Ulrich in Ventura, California.
The identity we created for Prospect drew inspiration from the great legacy of American typographic branding. We were looking for a contemporary execution with an underlying sense of familiarity and character. Marr Sans by Commercial Type provided the perfect fit and works beautifully across a series of packages, each designed in a single size and weight.
To add dimension and tone we worked up a series of loose illustrations that eventually became a relaxed and welcoming thread throughout. They’re a kind of riff on how we imagine the Californian coffee experience. Pretty chill and super friendly. Right?