Grooming essentials as a premium brand.
A project going all-in to become the first recognized brand
that talks directly to the Canadian ethnic sector, connecting and generating
empathy for diverse communities on the way.
This is how West Island Co. was born.
The concept for this brand seeks to merge the western identity and the island roots from its founder with the natural origin of the ingredients used for the products.
We created a visual identity that united these concepts and still worked within a modern context, such as the city of Toronto.
West Island Co. allowed us to delve into a sector from Canada's market and learn about its cultural behavior.
We were part of the construction and growth of an inspirational brand (in all its aspects) that inspired us too with their diversity and environmental values.