Bruno Peroni is one of the best known chefs from Paraguay with vast experience in local cuisine. A large know-how on new technologies for food conservation was the main motivation for him to start this new venture aimed at people who enjoy of homemade flavors but can’t afford the time for cooking.
The main goal with the project was to generate an identity that carries the essence of all things homemade. The visuals are built upon a signature with an added big spoon or cucharón: the most important tool in Bruno's kitchen. The colors, resources and photography style were picked to reflect the homelike feeling with a sense of practicality, one of the most important core values that supports Fudi.
Sector: Food & Drink
Work: Naming / Brand Identity / Communication Guidelines / Packaging
Project Team: Alejandro Ojeda, Camila Jara, Juan Manuel Cabarcos
Commercial Team: Johanna Cattoni, Fabio López