Sanjana Sethi's profile

IKAI - A Brand Research and Illustration Project



The aim of this project was to design a collection and develop motifs for an Indian based brand by studying their previous collections and forecasting recent trends 

The brand chosen was Ikai, an Indian couture brand by Ragini Ahuja.
Trend study for SS21
This project is inspired from the earthy essence of the roots, a sense of nostalgia which has the power to connect with every living being on this beautiful earth.
IKAI - A Brand Research and Illustration Project
Published:

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IKAI - A Brand Research and Illustration Project

Published: