ZOTAC GAMING GeForce RTX 30 Series

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Unleash the power of Aurora Lights

This year and for the first time, the leading producer of graphic cards, NVIDIA decided to launch its standard series as well as its performance series at once, in a single campaign, putting at odd actors such as ZOTAC one of the most edgy high performance PC materials provider.

The legendary e-Sport technologist ZOTAC, chose us to take on this challenge and be at their side in responding strongly as a brand and as a tier 1 maker.Our common goal despite a critical timeline, was to bring on a new level of inspirational and high commitment to ZOTAC’s visual communication.

As a fourth statement of the brand’s wish to developing and exploring new spaces for their identity to expend in.The result, is a hero video, launching their new products line and experience for the gamers community.

The creatives are based on the fusion of the nature inspiration of the aurora lights, which has been technologically translated through new advance lighting integration and a unique material building the body of the card.An approach communicating both the strength and aesthetic of its performances.