Barilla Pack is a concept packaging created leaving the original proportions and features of the main Barilla pack, now in trade. The aim of this project is use recycled and sustainable materials and be practical for the users. After a market research, through a questionnaire, most of the users wished a pre-portioned pack.

The new Barilla pack presents four mini pack made of PLA, each one contains 100gr of pasta, so that it’s very easy the usage.

The main pack is made of Carta Crusca, an ecofriendly material made from bran waste. In the interior the graphic helps the user with some recipies with a step by step explanation.