The 2013 college football season is about to start and Adidas, touting the tag line "Rise Above The Rest" needed region-specific radio spots to call out its gear in specific stores and ecommerce sites online. I wrote and directed the following spots:
Irish Moment (National) -- Every year, the Notre Dame Fighting Irish play a special game, called the Shamrock Series, at a neutral site. This year, the location is Arlington, Texas. This ad is played nationally, promoting the Notre Dame online store.
Irish Moment (South Bend) -- Every year, the Notre Dame Fighting Irish play a special game, called the Shamrock Series, at a neutral site. This year, the location is Arlington, Texas. This ad is played in South Bend, IN, highlighting the Notre Dame bookstores.
Chaos Theory -- The UCLA Bruin football program is looking for a resurgent year in the Pac-12.
More Michigan -- The Wolverines of Michigan are hoping to regain Big 10 glory this year.
New Pursuits -- The Tennessee Volunteers football program is in a rebuilding phase, but with a new coach, a new opportunity to prove itself has gotten the Volunteer Nation excited.
One Thing -- Louisville's success from 2012 is motivation for obtaining the ultimate goal in 2013, a National Championship.
Time To Rise -- In its sophmore year in the SEC, Texas A&M looks to capitalize on its 11-2 2012 campaign.
Wild Call -- NC State has one of the most loyal fanbases in the country, The Wolfpack, and they're ready to let any visiting opponent know about it.
* Voice Talent: Mike Madeoy
** Produced by: Bad Animals
*** Created for: Nonbox in Portland, OR
