Client/
Lighter Living
Brief/Solution
This client is a young practicing psychologist who was in need of a visual identity for his practice, Lighter Living. I created a genderless figure blowing away dandelion seeds as a representation of healing. The visual system consists out of warm colors to create an intimate feeling and a clean typography that signifies a direct communication and a tidy mind. For this project I drew inspiration from stock imagery from Adobe.
Thank you!
