Maxfone

Brand Identity

The Client

Maxfone is the first independent European data provider specialised in Big Data analysis, of which it owns the first Italian patent.

The Objective

Maxfone’s rebrand to embody the brand's payoff, “Performance on the crest of the wave”, highlighting exactly what moves the brand forward to be at the forefront of new tech.

The Outcome

Maxfone’s payoff is the central concept of the route’s mark. The waves have both perceptible and discrete meanings. To surf the waves, means staying afloat and ontop of the competition. Other underlying references include those of the Blue ocean strategy in marketing. This represents the unknown market space, untainted by competition. This analogy shows the wide and deep potential to shine in a not-yet existing market space.The visual mark reflects the methodology of the brand, where the mark shows that strategic information is derived through systematic models and a certain order of analysis.

— Art Director: Pierfilippo Ariano

— Designer: Reem Radhi

Year 2020

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