Daniela Herdoiza's profile

Sharpie Liquid Pencil

Daniela Herdoiza
•
Client: Sharpie Liquid Pencil.
 
Big Idea: SLP offers you the best of both worlds: It's a Win Win situation. 
 
Target Audience: Men and Women, 20-30 years old. Creative, artistic, entrepreneurs, use both pen and pencil. 
 
Fun Fact: All the art work was made by hand. Lots of doodling. 
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sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
The Microsite consists in the idea of the two worlds: Permanent and Non-Permanent to display both features of the pen. While you are scrolling down from one world to another twitter feed shows up with comments about the product for the consumer to discover. 
By dragging the pen down, you navigate through the two worlds. 
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
Banner Ads placed in popular music channels, such as Pandora, Spotify, 8 tracks. 
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
On the last slide of the banner ads twitter feed appears letting you navigate and discover more comments about the product. 
sharpie sharpieliquidpencil artists creative art SCAD back to school Hobby permanent non permanent both of best different Opposites
Sharpie Liquid Pencil
Published:
Daniela Herdoiza's profile

Owner

Daniela Herdoiza's profile
Barcelona, Spain

Sharpie Liquid Pencil

Client: Sharpie Liquid Pencil. Big Idea: SLP offers you the best of both worlds: It's a Win Win situation. Target Audience: Men and Women, 20- Read More

Published:

Creative Fields

Attribution, Non-commercialAttribution, Non-commercial