M.I.N.D wanted to re-design their logo along with are a brand. M.I.N.D is known for bringing a diverse group of young people together. The original logo didn't speak to the organic nature of the relationships built by the people attending their event. Mind is about being mindful and bringing ideas together to make things happen. They didn't want just a mark but also logo-type to go with it since M.I.N.D is an acronym.
The rainbow gradients where choose to represent diversity inspired by chakras. The organic nature of each core is connected represents ideas coming together and momentum. The cores sit on rings that link planets in our solar system. When the cores connect the negative space and the center black circle creates what looks like an eye, possibly like a third eye to the team.
Company: M.I.N.D - My Idea Never Die LLC
Goal: Give M.I.N.D old logo a modern and inclusive look
