Brief:
Create the visual identity for something uninteresting.  In a random selection, I was allocated a funeral home!

 

Interpretation:
A funeral home.  This was a bit morbid but not deterring.  Funeral homes are perceived to be drab establishments, which means that there was lots of room for improvement.  The way I interpreted this was to brand a humanistic funeral home. My idea in the name references a show, calling back the performers for one final bow once the curtain has been drawn.  I wanted to respond with a hail of colour so chose this orange, purple and green, all differently relating to life in some way.  A person's funeral, in my eyes, should encompass their life incredibly harmoniously with who they were and so I tried to used the idea of empty brackets as a form of blank slate, there to be filled by their personalities and their lives.