SAPORE - IT MEANS FLAVOUR
A TYPE DESIGN AND FONT ENGINEERING PROJECT
I have a sweet tooth, a love for calligraphy, letterforms of all sorts really, and my hometown, Venice. So when I decided it was finally time to make a font, It felt natural to pay tribute to the sign of one of my favourite Pastriccerias in town (a pastry shop), which was made in the 1920s and boasts a gorgeous cursive script that looks very italian.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5bc2e6105173553.5f734e49e5ae0.jpg)
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/79ef23105173553.5f747d0f5b991.jpg)
The font in action
THE SIGN
This is the original hand-painted sign made in the 1920s, just gorgeous!
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/99d4c9105173553.5f734e49e6793.jpg)
THE SECOND COMING
In the 1990s the shop was sold to the Rosa Salva family, who luckily kept the place intact and also added a gelateria. They decided to have an additional sign made, in the same style of the original, well, kind of, there are little differences that a letter-maniac will notice.
The letters are less slanted, the counters have a little opening and the capital letters have a different structure.
This is all good but I have to make decisions on what to keep and what to discard!
This is all good but I have to make decisions on what to keep and what to discard!
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6e3b25105173553.5f734ef7a4bb5.jpg)
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/33826a105173553.5f734e49e6087.jpg)
Comparing the same word that appears in both signs
OTHER REFERENCES
I had other cursive signs in town to help me create the whole alphabet
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/00b1fc105173553.5f734ef7a445c.jpg)
An m! Thank farmacia Dr.Chiaro for this.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/63bec2105173553.5f745f4080554.jpg)
LET'S GET MY HANDS DIRTY
I started sketching with pen and ink, because I am quicker that way and it is a lot of fun.
Here I started to make my ideas about the lower case and the upper case that would go with it. I originally thought to keep the open counters, but then I added an open type feature to make that a choice of the user.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/7e9141105173553.5f735184a18f4.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/80d310105173553.5f735183dce8e.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c091b9105173553.5f735183dc723.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/77b133105173553.5f735183dbee8.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/14b35c105173553.5f735183dd7c2.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5b63cb105173553.5f735183daf28.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/848082105173553.5f735183db6df.jpg)
THINGS START TO GET COMPLICATED
Then I realised that maybe there would be all caps words, and so I would need another set of capitals. Normally this would be a separate font, but thanks to the wonders of open type, I could code that into the same file.
No funky business with all swashy caps on my watch!
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/cde348105173553.5f735184a1e26.jpg)
I actually saw this sign after the sketches below, but it confirmed my ideas, I think the tone is there
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f525ce105173553.5f7351844a4a6.jpeg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/fe23cf105173553.5f7351844ab51.jpeg)
NUMBERS
Of course you need them. I eventually put two sets, old style, to be used with the lower case, and lining, to be used with the stand alone capitals.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c3b543105173553.5f7353fdcca1e.jpg)
From the farmacia sign
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8656ba105173553.5f7351e1be34d.jpeg)
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/ef49d8105173553.5f7351e1bdbc7.jpg)
Old style figures
TO LOOP OR NOT TO LOOP
There are some stylistic sets in the font, available via open-type, one is to make some capitals more like those on the 90s sign, which were more loopy for some reasons.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/bae45c105173553.5f7353fcb1a0a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/6c789c105173553.5f7353fcb2650.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp/10e45d105173553.5f7353fcb2011.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/023dd4105173553.5f745d36eeb56.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/00f0ec105173553.5f745d36ee5c8.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/13afcf105173553.5f745d36ef33a.jpg)
IT AIN'T OVER TILL IT'S OVER
When the font was done I prepared some graphics for myfonts.com
here are some.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5eb74e105173553.5f73547134466.png)
Introducing you Sapore
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d239f4105173553.5f7354713229e.png)
The combo
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5cf586105173553.5f73547133169.png)
The texture
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/98d5f7105173553.5f735471327b7.png)
This is another stylistic set, swashy caps for all caps words. But they can also be used with the lower case.
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/49853f105173553.5f73547133d49.png)
The capital texture
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/d29a10105173553.5f7354713522d.png)
The family
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/959b95105173553.5f73547134a80.png)
The round version
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/99cc40105173553.5f7354713363e.png)
The calligraphic version
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/c16247105173553.5f747507c4542.png)
More calligraphic swag
AND THIS IS IT
If you have come this far, I hope you liked the project, thank you for the ride,
and you can find the font here
https://www.myfonts.com/fonts/fonderia-serena/sapore/
![branding font Italy lettering logo Packaging Script sign type typography](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/f0b235105173553.5f73547132c9e.jpg)