Stabilo LeftRight Pen Research
Stabilo LeftRight Pen
Adapting the learning pen for Asian children
2007

The key challenge for this project was to adapt the successful Easy Pen (designed in Europe to encourage proper writing posture) into Asian markets. There were stringent cost reductions: the price points of the European pens were simply prohibitive in the Asian market.

We conducted design research with pre-schoolers (our target market), using a series of prototypes.
The most significant insight: Asian writing (often) involves complex scripts or characters (such as those found in Chinese, Korean, Tamil). The European pen had encouraged a leisurely grip position, 30-degree from the table. To enable the precision needed for writing Asian scripts, kids were responding by gripping in a far more vertical position (about 60 degrees). 

This insight led to the development of the Asian counterpart: Stabilo LeftRight, a more cost-effective solution featuring an ergonomic triangular profile and finger positions that facilitate & encouraged a more vertical grip.
Stabilo LeftRight Pen Research
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Stabilo LeftRight Pen Research

Design research project for Stabilo to customize the European learning pen for Asian children.
10
674
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Published:

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