TBA — Teatro do Bairro Alto Branding 2019 — 2020
The identification and affirmation of Teatro do Bairro Alto — once known as Cornucópia theatre or mistaken for Teatro do Bairro — assumes the designation of TBA, an acronym that informs its new identity, whether spoken
or visual. "TBA" is fortunate to coincide with the English acronym for "To be announced". Taking advantage of this fact allows TBA to have a new meaning: the announcement of something, the change of state, the novelty, the experimentation, the tension of expectation. Concepts and sensations are strongly associated with what will be the programme of this new space.
Appropriating its Anglo-Saxon character, TBA starts to imply “exterior”, the will to share without borders with an open vision. TBA becomes dense in its meaning but also heir of imagery references from the show business, such as the signs of the theatres and cinemas that announce the events taking place; the new-media universe, with footnotes from the news displaying the latest information; or even transportation signage where lines from stations or airport gates are announced.
client
Teatro do Bairro Alto
year
2019–2020
credits
André Covas, André Duarte, Beatriz Marto, Joana Borges, Joana Marto, João Conde,
Lara Trindade, Liliana Fontoura, Miguel Palmeiro, Neuza Fonte, Pedro Sousa
web development
Samuel Traquina
photos
Ana Viotti, Joana Linda, Pedro Penim, TBA,
united by, Vera Marmelo
video
Pedro Gancho, Sara Morais
2019–2020 © united by
