TBA — Teatro do Bairro Alto
Branding
TBA — Teatro do Bairro Alto              Branding                 2019 —​​​​​​​ 2020




The identification and affirmation of Teatro do Bairro Alto — once known as Cornucópia theatre or mistaken for Teatro do Bairro — assumes the designation of TBA, an acronym that informs its new identity, whether spoken
or visual. "TBA" is fortunate to coincide with the English acronym for "To be announced". Taking advantage of this fact allows TBA to have a new meaning: the announcement of something, the change of state, the novelty, the experimentation, the tension of expectation. Concepts and sensations are strongly associated with what will be the programme of this new space.

Appropriating its Anglo-Saxon character, TBA starts to imply “exterior”, the will to share without borders with an open vision. TBA becomes dense in its meaning but also heir of imagery references from the show business, such as the signs of the theatres and cinemas that announce the events taking place; the new-media universe, with footnotes from the news displaying the latest information; or even transportation signage where lines from stations or airport gates are announced.





client
Teatro do Bairro Alto

year
2019­–2020

credits
André Covas, André Duarte, Beatriz Marto, Joana Borges, Joana Marto, João Conde,
Lara Trindade, Liliana Fontoura, Miguel Palmeiro, Neuza Fonte, Pedro Sousa

web development
Samuel Traquina

photos
Ana Viotti, Joana Linda, Pedro Penim, TBA,
united by, Vera Marmelo

video
Pedro Gancho, Sara Morais

2019–2020 © united by​​​​​​​

TBA — Teatro do Bairro Alto
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