Today’s consumers have become increasingly conscious about their health and wellness, food has become a tool to achieve their goals. ‘Unhealthy’ snack foods are out and quick and easy health boosts are in, with a lean towards emerging diets and lifestyles. Almost one in four food products launched in UK in 2019 were labelled vegan, a rise of 300% in the past five years. 

While gaining traction, vegan still needs a perception change. As the need for on-the-go plant based food increases, a number of producers are tackling it in their own unique way. Aloha Poké had been working the food festival circuit for a number of years when they came to ORCA to help them branch out into the FMCG space. We created a new brand identity to amplify the brand message of ‘taste the paradise of the pacific’. Shelf appeal was key with regards to the packaging so we went big on colour and clear on typography, while emphasising the vibrant and healthy ingredients on offer.