For the third year in a row, Morshynska supports Ukrainian athletes, inspiring them to go in for sports, take care of their body and introduces a trend towards a healthy lifestyle in the Morshynska Sport series.
This time the protagonists of the label design were titled athletes, Olympians and Paralympians – world record holder in high jump Yaroslava Mahuchikh, European weightlifting champion Dmitry Chumak, Paralympic swimming champion Yelyzaveta Mereshko and two-time Paralympic champion in athletics Igor Tsvetov.
This time the protagonists of the label design were titled athletes, Olympians and Paralympians – world record holder in high jump Yaroslava Mahuchikh, European weightlifting champion Dmitry Chumak, Paralympic swimming champion Yelyzaveta Mereshko and two-time Paralympic champion in athletics Igor Tsvetov.
For the new Morshynska Sport series Krylia FMCG Branding together with PowerPlant came up with the concept of the label ‘First Rule of Training’ revealing the thesis about the need to daily maintain the hydrobalance in the body to ensure effective results in advancing to high sports achievements.
Label making process:
Art-director: Oleksii Simanovych
Graphic design: Anna Simanovych, Sergij Federov
Photography: Andrey Demenyuk
Graphic design: Anna Simanovych, Sergij Federov
Photography: Andrey Demenyuk
