How COVID19 changed brand behavior in terms of social media posting?
If we talk about a post per day for different industries, then it reminds the same during the COVID19 pandemic. Only for few industries post per day percentage dropped after COVID19.
There are Industries like entertainment, media, and healthcare increased their posting volume to boost engagement. During the COVID19 pandemic, every person wants to keep themselves updated that’s why engagement and posting of media increased. Not only that but Users are interacting with healthcare and entertainment-related posts while social distancing protocol in imposed across different countries.
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